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The Business of Genuine Hospitality
Genuine hospitality… that’s a practice I’d like more businesses to use. The definition of hospitality is the friendly reception and treatment of guests or strangers. To be genuine means to be authentic...
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Customer Experience Marketing – an element of a successful marketing mix.
Here’s why: Knowing customer behavior & actions will help you to build a contact strategy to develop relationships. Understanding the lifecycle of your customers can help you to communicate the...
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Understanding your customers
I recently came across this article by Kerry Bodin about Virgin Mobile’s customer insights. The execs at Virgin Mobile strive for the best for their brand… and so they took an outside view in on what...
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3 Lessons on Developing a Loyalty Program
Since I’ve started working as director of marketing for a small restaurant group in based Chicago, I’ve been enveloped in finding a cost effective way to gain access to our customer data so that I can...
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Viral Customer Service Stories from the Restaurant Industry
I’m so thrilled that my past work at Morton’s is still being shared as a lesson in great customer service and word of mouth marketing. Check out these heart-warming stories! Below is the full story...
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3 Sales Lessons from a Record-Breaking Girl Scout
Just like the cookies themselves, this story is just too hard to resist. One Girl Scout in Oklahoma has broken the world record – – selling over 18,000 boxes of Girl Scout Cookies and still counting!...
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What’s the number one driver of employee engagement? According to Towers Watson, it’s whether or not workers feel their managers are genuinely interested in their wellbeing. Less than 40% of workers...
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